Business Management & Digital Marketing Diploma
Enroll in our online Business Management & Digital Marketing Diploma program to transform your career path today!
Throughout Canada, there is a great need for competent business professionals who have the potential to work in a managerial capacity.
This online program covers the fundamentals of working in any business environment, providing you with the managerial skills companies want.
The specialization in digital marketing allows you to further differentiate yourself in this competitive job market, setting you on the path to management success within the digital marketing industry.
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Is Our Business Management & Digital Marketing Diploma Right for You?
You Should Apply If
Program Highlights
Discover What Makes Our Program Different

Business Management & Digital Marketing Diploma Career Outcomes
$24/hour
89,600
*according to the Job Bank of Canada
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Why Choose Career City College?
We Guarantee Our Resources, Guidance, And Support Until You Are Successfully And Gainfully Employed

Online Learning

One-on-One Instruction

Flexible Schedules

Job Preparedness

Financial Assistance

Accelerated Programs
*Financial assistance is available for students that qualify. To determine your eligibility, please contact our Admissions Department.

Course Overview
✔ Learn how to develop marketing strategy plans and improve decisions with marketing information
✔ Distinguish the concepts of managing operations of a small business
✔ We teach you how to effectively use QuickBooks
✔ Evaluate the importance of formulating and following a business organizational plan
✔ Implement and develop online digital marketing tools and social media strategies to create an online business presence that enhances, supports and represents the brand
✔ Construct a stylistic approach to content curating and writing online to successfully market businesses online
✔ Develop a website considering brand recognition, business strategy and optimal user experience and engagement
✔ Enhance and monitor the success of your online digital tools through implementing search engine optimization, engagement strategies and objectively analyzing metrics
Courses
- Business Management & Entrepreneurship
This course introduces students to the principles and practices required for business management. This course follows the life-cycle of an entrepreneurial venture—from concept through implementation to harvesting or replication. It moves further into the entrepreneurial process—discussing the business plan and the unique aspects of managing and growing entrepreneurial ventures and small businesses.
- Business Management Advanced
This course teaches students how to manage the different cycles of business. It identifies the importance of strategic business management. Students will evaluate the effectiveness of a marketing plan and how it successfully communicates the value proposition of the company to the target market. It teaches about successful approaches to managing business operations. Students will also learn about the fundamentals of accounting and the financial operations of a business. This course will cover human resources management and teach how leadership will contribute to a more productive and healthier workplace.
- Business Language & Communication
This course introduces students to business English and communication in a business environment. It identifies appropriate grammar and various business jargon, as well as the identification of common communication errors within the business environment. Students will discover how business communication differs from personal and social communication and how today’s companies use many new-age written communication techniques.
- Business Writing
This course is designed to provide students with all the information and practice they need to communicate effectively in the business world. This course features a stronger focus on written English by means of drafting messages and various other business forms. Students will also learn how to compose the most critical business documents in their life, that being a persuasive resume and cover letter.
- Digital Marketing Fundamentals
This course will highlight the dependence on digital marketing in business and corporate strategy. In this course, students will become familiar with the importance of branding, the critical components of brand identity, and how to create a Unique Selling Proposition (USP). This course will also describe common purposes for various digital marketing channels, audiences and reach.
- Social Media Marketing Strategies Core
Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course.
- Social Media Marketing Strategies Advanced
Select social media platforms based on how businesses can best use them to reach a targeted demographic. Learn how to implement social media strategies to create a successful social media campaign and represent a brand. Students will curate the best content for each social media channel and create and design appealing content to attract engagement and build a following.
- Social Media Branding
This course presents the concept of creative brand positioning. It outlines the importance of creativity in advertising and how it contributes to a successful ad campaign. It outlines the application of strategic marketing, considering the target market audience, advertising platforms and purpose of the ad. This course will illustrate the creative strategy planning process. And identify the positioning concepts of market positioning strategy. Students will specifically learn the different types of message appeals that advertisers use to persuade their target audience and develop promotional messaging.
- Strategic Web Design
Students will gain an understanding of Website design and how websites are built Students will learn newer methods to deliver and display unique and increasingly complex sites to appeal to a wide variety of demographics. Students will learn to use website templates, HTML5 programming and WordPress. Students will build a fully functional website that showcases their talents.
- Writing for the Web Content Development
Reading online is a very different experience from reading print. Thus, even strong writers must discover how to tailor their content for the digital environment. This text will provide an in-depth look into the process of writing compelling copy, including brainstorming, outlining, drafting, and editing. Also, from white papers to eNewsletters, students will discover how to create content for various web purposes while learning how to optimize it and capture the target audience’s attention. Video storyboarding and scripting, as well as how to promote content, will also be examined.
- Search Engine Optimization
Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes a broad view of the subject covering more than Google, incorporating SEO strategies across multiple platforms and geographic regions.
- Customer Relationship Management
This course introduces students to customer relationship management and establishes the importance of customer service in relation to sales and business. Students will learn about the service profession, be able to identify skills for success and learn how to build and maintain good customer relationships.
- Sales Strategies & Marketing
This course introduces students to marketing and establishes the importance of sales strategies in marketing. Students learn high-performance sales strategies and learn about the importance of planning.
- Digital Marketing Portfolio
The digital marketing portfolio course allows students to culminate their work throughout the Digital Marketing course and create a presentation portfolio that will feature their work. This presentation portfolio will serve as a professional presentation tool when applying for jobs and/or working as a consultant with clients. It will allow the students to be creative in their personal branding and showcase their work. It will also allow students to be work-ready with a digital marketing portfolio before completing their program.
- Design Principles & Presentations
This course introduces students to the basic design principles. It helps to develop skills in creating and manipulating highly functional multimedia presentations. It teaches students useful language in presentations. This provides an opportunity for students to improve and enhance their presentation skills. This course will prepare students to give professional presentations.
- Career Planning
This course introduces strategies for planning a career, including strength analysis, resume writing, personal branding and interview skills improvements. It allows students to strategically prepare for the next steps after completing their program.

Prerequisites
- ✔ Applicants must have completed grade 12 or equivalent or have mature student status (at least 19 years old). Applicants whose primary language is not English must also achieve a minimum of 60% on the CCC language assessment before enrolling. Program admission requirements may not be waived by the student or the institution.

Job Opportunities
By taking our program, you can qualify for the following positions:
✔ Social Media Community Manager
✔ Marketing Assistant
✔ Marketing Coordinator
✔ Digital Marketing Coordinator
✔ Marketing Consultant-Advertising
✔ Communications Specialist
✔ Event Marketing Specialis
✔ Media Coordinator
✔ Public Relations Consultant
*Source: Government of Canada

Frequently Asked Questions
Make Informed Decisions, Clarify Any Doubts, And Ensure You Have The Best Possible Experience
Career City College is designated by the Private Training Institutions Branch (PTIB). Career City College has also been granted an Education Quality Assurance (EQA) designation, indicating our career college meets or exceeds provincial government standards for quality assurance and consumer protection. Furthermore, Career City College is a proud member of the National Association Of Career Colleges (NACC), ensuring our college meets the highest regulatory standards. These designations serve as a testament to our commitment to providing high-quality education, relevant training, and practical skills that prepare our students for successful careers.
Yes, Career City College offers financial aid to its students. Our Career Advisors will also assist you in discovering what scholarships may be available to you based on your circumstances. Please note that financial assistance is available for students that qualify. To determine your eligibility, please contact our Admissions Department.
Yes, this program is structured for self-paced learning. However, you must adhere to the set timeline to complete the program on time. If you have any questions or need to catch up on your studies, our teachers will assist you.
Yes, you’ll need a computer to access the online courses. Additional materials are also necessary to complete the course. Please fill out the request info form to receive a comprehensive list from one of our team members.
The exact cost of the diploma can be obtained by contacting us. Please fill out the request info form, and a Career Advisor will discuss the program’s tuition details with you.
Student Success Stories

I highly recommend Career City College. The instructors are informative, helpful, and very quick to respond if you ever have a concern or a question that needs to be answered. The courses are outlined clearly on the tasks that need to be completed. The information provided helped me grow and learn new things that will help me in my career search. Thank you to Career City College for pushing me and thank you to all the wonderful instructors and staff that helped me along the way! Just an overall positive experience!

Great staff, informative course material, this has been one of the most important moments in my re-education. Thanks to all that helped me directly and indirectly. I recommend this college for the great teaching from step one to the final step. Staff always helped when stuck or unsure of the steps to be taken. By far one of the best experiences while being educated. Thanks again to everyone! Keep up the exceptional work!

I just finished my Accounting & Bookkeeping course at Career City College. This was the best decision I have ever made. Great program!!! The instructors (specially Phillip Allums and Kerresa Wright) went above and beyond to help me during my journey, replying to my e-mails on time and calling regularly to follow up with my studies and keep me motivated. If you want to invest in your future, Career City College is the way to go. It is definitely worth every cent!!! Thank you instructors and staff!!!

Wonderful courses. Staff are very friendly and always willing to help if you are ever unsure or stuck in an area. Lots of tools provided to help you. I always had questions, and the teachers responded quickly and provided documents to help you practice as well as understand the materials more. It is also such a positive, encouraging environment. Had a really pleasant time doing studies here.

I would highly recommend this college . the teachers go above and beyond with one on one training , they go into depth on helping there students succeed in any industry. I cant thank you guys enough on the skills i now have in my industry of business. I will definitely recommend you guys to my friends and family.
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I understand that by submitting this form, I consent to be contacted by email, phone, text message, or any other form of communication by Career City College. My consent can be withdrawn at any time.