Business Management & Digital Marketing Diploma

Take the first step towards your career in digital marketing.

Throughout Canada, there is a great need for competent business professionals who have the potential to work in a managerial capacity.

This program covers the fundamentals of working in any business environment, providing you with the managerial skills companies want.

The specialization in digital marketing allows you to further differentiate yourself in this competitive job market, setting you on the path to management success within the digital marketing industry.

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Online Courses
Accredited Programs
One-on-One Instruction

Is Our Business Management & Digital Marketing Diploma Right for You?

You Should Apply If
You are a good communicator
You are creative
You enjoy working with others
You understand people and their needs

Business Management & Digital Marketing Diploma Career Outcomes

Average Wage (Canada)


Number of Job Openings (Canada: 2019-2028)


*according to the Job Bank of Canada

Are You Career Training Ready?

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This fun quiz takes 3-minutes to complete and provides you with a personalized report! Learn your strengths, social styles, and what training and positions you’re best suited for.

Why Choose Career City College?

We guarantee our resources, guidance, and support until you are successfully and gainfully employed.

Online Learning

Learn from anywhere in Canada with online courses

One-on-One Instruction

Book one-on-one instructional sessions with your teachers

Flexible Schedules

Start studying when you want with monthly program start dates

Job Preparedness

Receive essential job-preparedness skills through program courses

Financial Assistance

Get assistance in finding financial aid and payment options*

Accelerated Programs

Enter the workforce faster with accelerated programs that focus on the essentials

*Financial assistance may be available to eligible students only.

Course Overview

✔ Learn how to develop marketing strategy plans and improve decisions with marketing information

✔ Distinguish the concepts of managing operations of a small business

✔ We teach you how to effectively use QuickBooks

✔ Evaluate the importance of formulating and following a business organizational plan

✔ Implement and develop online digital marketing tools and social media strategies to create an online business presence that enhances, supports and represents the brand

✔ Construct a stylistic approach to content curating and writing online to successfully market businesses online

✔ Develop a website considering brand recognition, business strategy and optimal user experience and engagement

✔ Enhance and monitor the success of your online digital tools through implementing search engine optimization, engagement strategies and objectively analyzing metrics


  • Business Management & Entrepreneurship

This course introduces students to the principles and practices required for business management. This course follows the life-cycle of an entrepreneurial venture—from concept through implementation to harvesting or replication. It moves further into the entrepreneurial process—discussing the business plan and the unique aspects of managing and growing entrepreneurial ventures and small businesses.

  • Business Management Advanced

    This course teaches students how to manage the different cycles of business. It identifies the importance of strategic business management. Students will evaluate the effectiveness of a marketing plan and how it successfully communicates the value proposition of the company to the target market. It teaches about successful approaches to managing business operations. Students will also learn about the fundamentals of accounting and the financial operations of a business. This course will cover human resources management and teach how leadership will contribute to a more productive and healthier workplace.

  • Business Language & Communication

    This course introduces students to business English and communication in a business environment. It identifies appropriate grammar and various business jargon, as well as the identification of common communication errors within the business environment. Students will discover how business communication differs from personal and social communication and how today’s companies use many new-age written communication techniques.

  • Business Writing

    This course is designed to provide students with all the information and practice they need to communicate effectively in the business world. This course features a stronger focus on written English by means of drafting messages and various other business forms. Students will also learn how to compose the most critical business documents in their life, that being a persuasive resume and cover letter.

  • Digital Marketing Fundamentals

    This course will highlight the dependence on digital marketing in business and corporate strategy. In this course, students will become familiar with the importance of branding, the critical components of brand identity, and how to create a Unique Selling Proposition (USP). This course will also describe common purposes for various digital marketing channels, audiences and reach.

  • Social Media Marketing Strategies Core

    Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course.

  • Social Media Marketing Strategies Advanced

    Select social media platforms based on how businesses can best use them to reach a targeted demographic. Learn how to implement social media strategies to create a successful social media campaign and represent a brand. Students will curate the best content for each social media channel and create and design appealing content to attract engagement and build a following.

  • Social Media Branding

    This course presents the concept of creative brand positioning. It outlines the importance of creativity in advertising and how it contributes to a successful ad campaign. It outlines the application of strategic marketing, considering the target market audience, advertising platforms and purpose of the ad. This course will illustrate the creative strategy planning process. And identify the positioning concepts of market positioning strategy. Students will specifically learn the different types of message appeals that advertisers use to persuade their target audience and develop promotional messaging.

  • Strategic Web Design

    Students will gain an understanding of Website design and how websites are built Students will learn newer methods to deliver and display unique and increasingly complex sites to appeal to a wide variety of demographics. Students will learn to use website templates, HTML5 programming and WordPress. Students will build a fully functional website that showcases their talents.

  • Writing for the Web Content Development

    Reading online is a very different experience from reading print. Thus, even strong writers must discover how to tailor their content for the digital environment. This text will provide an in-depth look into the process of writing compelling copy, including brainstorming, outlining, drafting, and editing. Also, from white papers to eNewsletters, students will discover how to create content for various web purposes while learning how to optimize it and capture the target audience’s attention. Video storyboarding and scripting, as well as how to promote content, will also be examined.

  • Search Engine Optimization

    Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes a broad view of the subject covering more than Google, incorporating SEO strategies across multiple platforms and geographic regions.

  • Customer Relationship Management

    This course introduces students to customer relationship management and establishes the importance of customer service in relation to sales and business. Students will learn about the service profession, be able to identify skills for success and learn how to build and maintain good customer relationships.

  • Sales Strategies & Marketing

    This course introduces students to marketing and establishes the importance of sales strategies in marketing. Students learn high-performance sales strategies and learn about the importance of planning.

  • Digital Marketing Portfolio

    The digital marketing portfolio course allows students to culminate their work throughout the Digital Marketing course and create a presentation portfolio that will feature their work. This presentation portfolio will serve as a professional presentation tool when applying for jobs and/or working as a consultant with clients. It will allow the students to be creative in their personal branding and showcase their work. It will also allow students to be work-ready with a digital marketing portfolio before completing their program.

  • Design Principles & Presentations

    This course introduces students to the basic design principles. It helps to develop skills in creating and manipulating highly functional multimedia presentations. It teaches students useful language in presentations. This provides an opportunity for students to improve and enhance their presentation skills. This course will prepare students to give professional presentations.

  • Career Planning

    This course introduces strategies for planning a career, including strength analysis, resume writing, personal branding and interview skills improvements. It allows students to strategically prepare for the next steps after completing their program.


  • ✔ Applicants must have completed grade 12 or equivalent or have mature student status (at least 19 years old). Applicants whose primary language is not English must also achieve a minimum of 60% on the CCC language assessment before enrolling. Program admission requirements may not be waived by the student or the institution.

Job Opportunities

By taking our program, you can qualify for the following positions:

✔ Social Media Community Manager

✔ Marketing Assistant

✔ Marketing Coordinator

✔ Digital Marketing Coordinator

✔ Marketing Consultant-Advertising

✔ Communications Specialist

✔ Event Marketing Specialis

✔ Media Coordinator

✔ Public Relations Consultant

*Source:  Government of Canada

Ready to Start Your Career in Digital Marketing?

Student Success Stories

Jessica James

I highly recommend Career City College. The instructors are informative, helpful, and very quick to respond if you ever have a concern or a question that needs to be answered. The courses are outlined clearly on the tasks that need to be completed. The information provided helped me grow and learn new things that will help me in my career search. Thank you to Career City College for pushing me and thank you to all the wonderful instructors and staff that helped me along the way! Just an overall positive experience!

William May

Great staff, informative course material, this has been one of the most important moments in my re-education. Thanks to all that helped me directly and indirectly. I recommend this college for the great teaching from step one to the final step. Staff always helped when stuck or unsure of the steps to be taken. By far one of the best experiences while being educated. Thanks again to everyone! Keep up the exceptional work!

Jacira Rocha Fortes

I just finished my Accounting & Bookkeeping course at Career City College. This was the best decision I have ever made. Great program!!! The instructors (specially Phillip Allums and Kerresa Wright) went above and beyond to help me during my journey, replying to my e-mails on time and calling regularly to follow up with my studies and keep me motivated. If you want to invest in your future, Career City College is the way to go. It is definitely worth every cent!!! Thank you instructors and staff!!!

Bailey Riza

Great school especially for mature students who are working part time or have families. You can work at your pace and set your schedule. The instructors were easy to work with and the quality of the education was good as well.

Monique Carignan

Friendly staff. Really good program if you are working as well as wanting to take courses. you work on your own time and create your own schedule. would recommend!

Shayley McKee

Teachers were very helpful and so understanding. I had a rough year in my personal life & my teachers never gave up on me.

Emkay Kolsto

Wonderful courses. Staff are very friendly and always willing to help if you are ever unsure or stuck in an area. Lots of tools provided to help you. I always had questions, and the teachers responded quickly and provided documents to help you practice as well as understand the materials more. It is also such a positive, encouraging environment. Had a really pleasant time doing studies here.

Akeem Stewart

I started looking at online accounting courses and I found Career City College. My experience with the course was great. I was reassured along the way and the teachers were very helpful.. I am very pleased with the school and course and my overall experience!

SaintPeter Ori

Friendly and helpful staff. The courses are customized to meet the demands in the labour market. I found the courses very relevant in my job. It was an investment I was happy I made.

Brittany Spooner

I had a great experience with Career City College. The instructors were amazing and the course material was great.

Michael Loewen

Great instructors and staff. Great program!

Sabine W.

Very friendly staff and teachers! I went through a couple staff changes that slowed my studies down a bit, but this is not worth taking a star away from my rating. The career adviser is absolutely amazing and very fast in responding to emails.

Diana Padrigo Thambiaiah

Had a great learning experience. All the staff are very involved and supportive. I would recommend this school if you’re looking to upgrade your skills.

Aaron Husak

I would highly recommend this college . the teachers go above and beyond with one on one training , they go into depth on helping there students succeed in any industry. I cant thank you guys enough on the skills i now have in my industry of business. I will definitely recommend you guys to my friends and family.

Danika Breckenridge

Wonder place, wonderful people ❤


Great hands-on learning experience

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    I understand that by submitting this form, I consent to be contacted by email, phone, text message, or any other form of communication by Career City College. My consent can be withdrawn at any time.