BMD180 – Customer Relationship Management
Course Description
This course introduces students to customer relationship management and establishes the importance of customer service in relation to sales and business. This course has no other course prerequisites.
Instructional Methods
Instructor facilitated student-paced instruction, offered full-time on-campus or online with the identical curriculum, completion requirements and credentials received for both delivery methods.
Learning Objectives
Upon completion of this course, the successful student will have demonstrated or be able to:
- Understand the service profession
- Identify skills for success
- Learn how to build and maintain relationships
Assessment Methods
Student progress is monitored weekly through attendance and assessments. A final exam is conducted at the end of the course for each program. Marks are allocated for class examinations only. Minimum pass mark is 60%. Grades will be assigned as follows:
| 95-100 | A+ |
| 89-94 | A |
| 80-88 | B+ |
| 70-79 | B |
| 60-69 | C |
| 00-59 | F |
| Incomplete | Student is in a course that has not yet ended. |
| Withdrawn | Student withdrew or was dismissed from the course. |
Assessments and Weighting
| Case Studies | 25% |
| Quizzes | 15% |
| Midterm Exam | 25% |
| Final Exam | 25% |
| Attendance | 10% |
| Total | 100% |
Attendance Expectation
Attendance is monitored. 60% overall attendance is required to pass the program. Falling below 60% attendance for three consecutive weeks of study or missing 2 consecutive calendar weeks of study can result in dismissal from the program.