Business Management & Digital Marketing Diploma

Take the first step towards your career in

Digital Marketing!

Throughout Canada, there is a great need for competent business professionals who have the potential to work in a managerial capacity. Learn online to become qualified to fill those positions!

Graduates of Career City College’s Business Management & Digital Marketing Diploma provides students an in-depth study of business management. Students will learn about the importance of developing a business organizational plan and executing a marketing strategy and about strategic business management operations. This program will teach high-performance sales strategies and the importance of customer service in relations to sales and business, as well as and how it contributes to success in business management. Students will also learn how to professionally communicate verbally and in writing.

Students will learn how to utilize digital marketing tools to best represent, build and develop businesses online. This program teaches students to choose the best digital marketing tools and social media platforms to reach a targeted demographic, enhance engagement and build an online presence. Students will also learn how to design and build a website and implement successful search engine optimization.

Finally, we will help you land your dream job with job search and career planning training!

The Business Management & Digital Marketing Diploma was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

Available Online!

Course Overview

  • Learn how to develop marketing strategy plans and improve decisions with marketing information
  • Distinguish the concepts of managing operations of a small business
  • Evaluate the importance of formulating and following a business organizational plan
  • Implement and develop online digital marketing tools and social media strategies to create an online business presence that enhances, supports and represents the brand
  • Construct a stylistic approach to content curating and writing online to successfully market businesses online
  • Develop a website considering brand recognition, business strategy and optimal user experience and engagement
  • Enhance and monitor the success of your online digital tools through implementing search engine optimization, engagement strategies and objectively analyzing metrics

Core Courses:

Business Management & Entrepreneurship
This course introduces students to the principles and practices required for business management. This course is organized to follow the life-cycle of an entrepreneurial venture—from concept through implementation to harvesting or replication. It moves further into the entrepreneurial process—discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.

Business Management Advanced
This course teaches students how to manage the different cycles of business. It identifies the importance of strategic business management. Students will evaluate the effectiveness of a marketing plan and how it successfully communicate the value proposition of the company to the target market. It teaches about successful approaches to manage business operations. Students will also learn about the fundamentals of accounting and financial operations of a business. This course will cover human resources management and teach how leadership will contribute to more productive and a healthier workplace.

Business Language & Communication
This course introduces students to business English and the communication in a business environment. It identifies appropriate grammar, various business jargon, as well as the identification of common errors in communication, within the business environment. Students will discover how business communication differs from personal and social communication, and how today’s companies are using many new-age written communication techniques.

Business Writing
This course is designed to provide students with all of the information and practice they need to communicate effectively in the business world. This course features a stronger focus on written English by means of drafting messages and various other business forms. Students will also learn how to compose the most important business documents in their life, that being a persuasive resume and cover letter.

Digital Marketing Fundamentals
This course will highlight the dependence on digital marketing in business and corporate strategy. In this course students will become familiar with the importance of branding, the key components of brand identity, and how to create a Unique Selling Proposition (USP). This course will also describe common purposes for various digital marketing channels, audiences and reach.

Social Media Marketing Strategies Core
Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course.

Social Media Marketing Strategies Advanced
Select social media platforms based on how businesses can best use them to reach a targeted demographic. Learn how to implement social media strategies to create a successful social media campaign and represent a brand. Students will curate the best content for each social media channel and create and design appealing content to attract engagement and build a following.

Social Media Branding
This course presents the concept of creative brand positioning. It outlines the importance of creativity in advertising and how it contributes to a successful ad campaign. It outlines the application of strategic marketing taking into consideration the target market audience, advertising platforms and purpose of the ad. This course will illustrate the creative strategy planning process. And identify the positioning concepts of market positioning strategy. Students will specifically learn the different types of message appeals that advertisers uses to persuade their target audience and develop promotional messaging.

Strategic Web Design
Students will gain an understanding of Website design and how websites are built Students will learn newer methods to deliver and display unique and increasingly complex sites to appeal to a wide variety of demographics. Students will learn to use website templates, HTML5 programming and WordPress. Students will build a fully functional website that showcases their talents.

Writing for the Web Content Development
Reading online is a very different experience from reading print. Thus, even strong writers need to discover how to tailor their content for the digital environment. This text will provide an in-depth look into the process of writing compelling copy, including: brainstorming, outlining, drafting, and editing. Also, from white papers to eNewsletters, students will discover how to create content for various web purposes, while learning how to optimize it and capture the target audience’s attention. Video storyboarding and scripting, as well as how to promote content, will also be examined.

Search Engine Optimization
Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes a very broad view on the subject covering more than Google, incorporating SEO strategies across multiple platforms and geographic regions.

Customer Relationship Management
This course introduces students to customer relationship management and establishes the importance of customer service in relations to sales and business. Students will learn about the service profession, be able to identify skills for success and learn how to build and maintain good customer relationships.

Sales Strategies & Marketing
This course introduces students to marketing and establishes the importance of sales strategies in marketing. Students learn the high-performance sales strategies and learn about the importance of planning.

Digital Marketing Portfolio
The digital marketing portfolio course allows students to culminate their work throughout the Digital Marketing course and create a presentation portfolio that will feature their work. This presentation portfolio will serve as a professional presentation tool when applying for jobs and/or working as a consultant with clients. It will provide the opportunity for the students to be creative in their personal branding and showcase their work. It will allow students to be work-ready with a digital marketing portfolio before the completion of their program.

Design Principles & Presentations
This course introduces students to the basic design principles. It helps to develop skills in creating and manipulating highly functional multimedia presentations. It teaches students useful language in presentations. This provides an opportunity for students to improve and enhance their presentation skills. This course will prepare students to give a professional presentation.

Career Planning
This course introduces strategies for planning a career including strength analysis, resume writing, personal branding and interview skills improvements. It allows students to strategically prepare for the next steps after the completion of their program.

Admission Requirements:

  • Applicants must have completed grade 12 or equivalent, or have mature student status (at least 19 years old).
  • Applicants whose primary language is not English must also achieve a minimum of 60% on the CCC language assessment prior to enrolling.
  • Program admission requirements may not be waived by the student or the institution.

By taking our program, you can qualify for the following positions:

  • Social Media Community Manager
  • Marketing Assistant
  • Marketing Coordinator
  • Digital Marketing Coordinator
  • Marketing Consultant-Advertising
  • Communications Specialist
  • Event Marketing Specialist
  • Media Coordinator
  • Public Relations Consultant

Source:  Government of Canada


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Career City College
Kelowna Campus
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