Digital Marketing Certificate
Enroll in our online Digital Marketing Certificate program to transform your career path today!
Begin your career in digital marketing or upgrade your skills by enrolling in our comprehensive Digital Marketing Certificate program.
Our digital marketing program covers the fundamentals of digital marketing, including choosing the best digital marketing tools and social media marketing tactics to reach a targeted demographic and enhance engagement.
Our program also ensures participants are well-versed in digital marketing strategy, equipping them with the necessary digital skills for strategic planning in this evolving landscape.
Upon completing our certificate in digital marketing, students will be confident in utilizing these digital marketing tools, preparing them to become skilled digital marketing professionals.
Is Our Digital Marketing Certificate Right for You?
You Should Apply If
Program Highlights
Discover What Makes Our Program Different
Digital Marketing Certificate Career Outcomes
$33.24/hour
73,700
Source: Job Bank of Canada
Is a Career in Digital Marketing Right for You?
Take the Career City College “Digital Marketing Career Training Readiness Quiz” to Find Out!
This fun quiz takes 3-minutes to complete and provides you with a personalized report! Learn your strengths, social styles, and what training and positions you’re best suited for.
Why Choose Career City College?
We Guarantee Our Resources, Guidance, And Support Until You Are Successfully And Gainfully Employed
Online Learning
One-on-One Instruction
Flexible Schedules
Job Preparedness
Financial Assistance
Accelerated Programs
*Financial assistance is available for students who qualify. To determine your eligibility, please contact our Admissions Department.
Course Overview
✔ Identify various social media platforms, their functions, their targeted audiences and engagement styles
✔ Discover the importance of a stylistic approach to content curating and writing online to market businesses successfully
✔ Strategize how to allocate budgets and delegate efforts to optimize digital marketing campaigns
✔ Implement and develop online digital marketing tools and social media strategies to create an online business presence that enhances, supports and represents the brand
✔ Develop a website considering brand recognition, business strategy and optimal user experience and engagement
✔ Enhance and monitor the success of your online digital tools through implementing search engine optimization, engagement strategies and objectively analyzing metrics
Courses
- DMC100 – Digital Marketing Fundamentals
This course highlights the dependence on digital marketing in business and corporate strategy. Students will become familiar with the importance of branding, the critical components of brand identity, and how to create a Unique Selling Proposition (USP). This course will also describe everyday purposes for various digital marketing channels, audiences, and reach.
- DMC200 – Social Media Marketing Strategies Core
Social media as a marketing tool can make or break a brand image and has rapidly become the channel of choice for companies to reach their target audience. Learn how to choose the right social media platform and how best to utilize the features offered in this course’s primary focus.
- DMC300 – Social Media Marketing Strategies Advanced
Select social media platforms based on how businesses can best use them to reach a targeted demographic. Learn how to implement social media strategies to create a successful social media campaign and represent a brand. Students will curate the best content for each social media channel and create and design appealing content to attract engagement and build a following.
- DMC500 – Strategic Web Design
Students will gain an understanding of Website design and how websites are built. They will learn newer methods to deliver and display unique and increasingly complex sites that appeal to a wide variety of demographics. Students will learn to use website templates, HTML5 programming, and WordPress. They will also build a fully functional website that showcases their talents.
- DMC510 – Writing for the Web Content Development
Reading online is a very different experience from reading print. Thus, even strong writers must discover how to tailor their content to the digital environment. This text will provide an in-depth look into the process of writing compelling copy, including brainstorming, outlining, drafting, and editing. Also, from white papers to eNewsletters, students will discover how to create content for various web purposes while learning to optimize it and capture the target audience’s attention. We’ll also examine video storyboarding, scripting, and how to promote content.
- DMC520 – Search Engine Optimization
Moving beyond basic keywords and PPC marketing, SEO examines what businesses need to do to get their content in front of their target audience. This course takes a broad view of the subject, covering more than Google incorporating SEO strategies across multiple platforms and geographic regions.
- DMC560 – Digital Marketing Portfolio
The digital marketing portfolio course allows students to culminate their work throughout the digital marketing course and create a presentation portfolio that will feature their work. This presentation portfolio will serve as a professional presentation tool when applying for jobs and working as a consultant with clients. It will allow the students to be creative in branding and showcase their work. It will enable students to be work-ready with a digital marketing portfolio before completing their program.
- GEN150 – Career Planning
This course introduces strategies for career planning, including strength analysis, resume writing, personal branding, and interview skills improvements. It allows students to strategically prepare for the next steps after completing their program.
Prerequisites
✔Applicants must have completed grade 12 or equivalent or have mature student status (at least 19 years old).
✔Applicants must demonstrate English proficiency through any one of the following:
- Completion of grades 9-11, including English 11 with a grade of ‘C’ or higher from a country where English is one of the principal languages; or
- Completion of 2 years of full-time post-secondary education at an accredited institution where English is the language of instruction; or
- Provide verified results for one of the English language proficiency tests listed below. Test results must be dated no more than two years before the start date of
the program.- IELTS Academic: overall score of 5.5 or higher.
- CAEL Test: overall score of 40 or above
- Duolingo English Test: overall score of 95 or above
- TOEFL iBT – 46 or above
- CELPIP: Minimum scores – Listening-6 Speaking-6 Reading-5 Writing-5
- Eiken – Pre-1
- Cambridge FCE+ – 160 or C | Cambridge Linguaskill – B2 or above
- PTE – 43 or above
- iTEP Academic – 3.5 or above
Job Opportunities
A certificate in digital marketing opens doors to diverse roles, including managing online communities, executing email marketing campaigns, advising on marketing strategies, and more. Earning our certificate will make your expertise highly demanded across various industry positions.
- Social Media Community Manager: Manage online communities to enhance brand engagement and interaction.
- Marketing Assistant: Support marketing initiatives and aids in campaign execution.
- Digital Marketing Coordinator: Coordinate digital marketing strategies and campaign implementation.
- Marketing Consultant-Advertising: Provide expert advice on advertising strategies and campaigns.
- Communications Specialist: Manage internal and external communications to uphold a positive image for the organization.
- Event Marketing Specialist: Plan and execute event marketing strategies to maximize attendance and engagement.
- Media Coordinator: Coordinate media activities and ensure effective communication between the organization and the media.
- Public Relations Consultant: Advise public relations strategies and manage the organization’s reputation with the public and media
Source: Government of Canada
Program Tuition
Our Digital Marketing Certificate program is available for the following price.
Domestic Student
$8,100.00 (including GST)
International Student
$13,487.00 (including GST)
Please visit our finance page to learn more about the many options that can help fund your education.
Frequently Asked Questions
Make Informed Decisions, Clarify Any Doubts, And Ensure You Have The Best Possible Experience
Career City College is designated by the Private Training Institutions Regulatory Unit (PTIRU). Career City College has also been granted an Education Quality Assurance (EQA) designation, indicating our career college meets or exceeds provincial government standards for quality assurance and consumer protection. Furthermore, Career City College is a proud member of the National Association Of Career Colleges (NACC), ensuring our college meets the highest regulatory standards. These designations serve as a testament to our commitment to providing high-quality education, relevant training, and practical skills that prepare our students for successful careers.
Yes, we have a dedicated FAO team to help guide students on their financial needs. Our Career Advisors will also assist you in discovering what scholarships may be available to you based on your circumstances. Please note that financial assistance is available for students that qualify. To determine your eligibility, please contact our Admissions Department.
Yes, this program is structured for self-paced learning. However, you must adhere to the set timeline to complete the program on time. If you have any questions or need to catch up on your studies, our teachers will assist you.
Yes, you’ll need a computer to access the online courses. Additional materials are also necessary to complete the course. Please fill out the request info form to receive a comprehensive list from one of our team members.
The exact cost of the certificate can be obtained by contacting us. Please fill out the request info form, and a Career Advisor will discuss the program’s tuition details with you.
Student Success Stories
Skylyn Mundell
I recently took the Business Management in Accounting program and was very pleased with everything! I learned a lot and the professors were very helpful and supportive, they made sure they made the time to help if needed and the course outline was laid out perfectly!
Sarah
I had a great experience with Career City College! I took the accounting/bookkeeping course and absolutely loved it. I could do it on my own time while still working to be able to pay the bills. They were always there and ready/willing to help if I was stuck on anything. The program was explained very well and the classes weren’t boring whatsoever. I also moved on to get the job that I wanted as an accounting tech and absolutely love it. Very thankful for this experience!
Tanya
As I have an auditory learning disability and eager to learn about the office administrator course. Career City College were able to accommodate with a voice reader that read the information with ease. Which made learning a lot easier.
Hailee Hearn
I can’t say enough good things about Career City College & the staff!! I called up one day interested in a complete different program than I am taking & if it wasn’t for my career advisor; I would never have known about the human resource management program. She listened to my issues with finding work after school & having small kids & she matched the most perfect program & future career to my needs. That stood out the most being a mom! It’s also a bonus I don’t have to go to school, find daycare & still have time for my kids with doing my schooling from home. I will always highly recommend this school!
Daliborka
I completed the Accounting Bookkeeping Certificate at Career City College through the fully online program. It was an excellent way for anyone wanting to study and continue to work at the same time. The course modules were laid out well and everything was easy to understand. Anytime I had problems that stumped me, all my instructors were just an email away and able to help me. The course teaches the basics needed to become an employable bookkeeper. Since graduating I have started my own business and already have three clients. I would highly recommend Career City College.
Stepfanie H
I wasn’t sure about doing an online course but the instructors made it very easy for me and I graduated with honours! 😊
Irena T
I finished the Office Asministration course. The course overally wasn’t too complicated. Software learning was a real fun. All instructors are nice. They checked on me regularly. Separately I want to thank City Career College for supporting me as a Ukrainian with a great scholarship. I believe my certificate will start a new career in Canada🙂
Julia Harms
Awesome staff! Definitely did the right choice to do my Accounting & Bookkeeping Certificate with Career City College. Very good education structure. I did my course online, but always had a contact person, so never felt alone or helpless. It was worth it.
Vanessa Su
Marcy M
I completed the Accounting/Bookkeeping Certificate. I was so happy to have the option to take this program online and was able to complete it while working and being a busy mom. I found the information very useful and use it in my current position.
Roberta Becker
My college experience was amazing! The online delivery of the my course was flexible and convenient for me, learning could not have gone smoother. The course material was soo great and all the staff and instructors were very easy to communicate with. I loved every minute of my experience and highly recommend choosing this college for an exceptional educational experience.
Samaneh Mehrabi
Great experience of studying on my own pace. I studied Accounting and Bookkeeping in Career City College. The instructors were responding to emails very fast and the course content was so useful and practical. Thank you all!
Grace Almas
I highly recommend your school. It has a well organized course outline and the teachers are knowledgeably and easy to respond to.
Elise Kostiuk
I took a 6 month online Bookkeeping/Accounting course with them last year, 2024, a few months later I landed my dream job everything I learned from the college! The staff is all wonderful and helpful! The course was great, it was so great in fact I signed up for another one this year, 2025, the Human Resource certificate! The staff is still amazing and remembered me and everything about me! I have just begun my second class with them! As a returning student I am glad to be back studying with them!! I highly recommend Career City College in Kelowna!!
Manvir
Great hands-on learning experience
Danika Breckenridge
Wonder place, wonderful people ❤
Diana Padrigo Thambiaiah
Had a great learning experience. All the staff are very involved and supportive. I would recommend this school if you’re looking to upgrade your skills.
Sabine W.
Very friendly staff and teachers! I went through a couple staff changes that slowed my studies down a bit, but this is not worth taking a star away from my rating. The career adviser is absolutely amazing and very fast in responding to emails.
Michael Loewen
Great instructors and staff. Great program!
Brittany Spooner
I had a great experience with Career City College. The instructors were amazing and the course material was great.
SaintPeter Ori
Friendly and helpful staff. The courses are customized to meet the demands in the labour market. I found the courses very relevant in my job. It was an investment I was happy I made.
Akeem Stewart
I started looking at online accounting courses and I found Career City College. My experience with the course was great. I was reassured along the way and the teachers were very helpful.. I am very pleased with the school and course and my overall experience!
Emkay Kolsto
Wonderful courses. Staff are very friendly and always willing to help if you are ever unsure or stuck in an area. Lots of tools provided to help you. I always had questions, and the teachers responded quickly and provided documents to help you practice as well as understand the materials more.
It is also such a positive, encouraging environment.
Had a really pleasant time doing studies here.
Shayley McKee
Teachers were very helpful and so understanding. I had a rough year in my personal life & my teachers never gave up on me.
Monique Carignan
Friendly staff. Really good program if you are working as well as wanting to take courses. you work on your own time and create your own schedule. would recommend!
Bailey Riza
Great school especially for mature students who are working part time or have families. You can work at your pace and set your schedule. The instructors were easy to work with and the quality of the education was good as well.
Jacira Rocha Fortes
I just finished my Accounting & Bookkeeping course at Career City College. This was the best decision I have ever made. Great program!!! The instructors (specially Phillip Allums and Kerresa Wright) went above and beyond to help me during my journey, replying to my e-mails on time and calling regularly to follow up with my studies and keep me motivated. If you want to invest in your future, Career City College is the way to go. It is definitely worth every cent!!! Thank you instructors and staff!!!
William May
Great staff, informative course material, this has been one of the most important moments in my re-education. Thanks to all that helped me directly and indirectly.
I recommend this college for the great teaching from step one to the final step. Staff always helped when stuck or unsure of the steps to be taken.
By far one of the best experiences while being educated. Thanks again to everyone! Keep up the exceptional work!
Jessica James
I highly recommend Career City College. The instructors are informative, helpful, and very quick to respond if you ever have a concern or a question that needs to be answered. The courses are outlined clearly on the tasks that need to be completed. The information provided helped me grow and learn new things that will help me in my career search.
Thank you to Career City College for pushing me and thank you to all the wonderful instructors and staff that helped me along the way!
Just an overall positive experience!
Karla MacLennan
I had an amazing experience with the school and staff. I have learned more than I had expected to which will help me in my future endeavours. I’m very thankful I had such an amazing teacher throughout the whole course. When I needed a little push she was always able to give me one. My husband and I were starting our own small business and I was not sure where to start. This course gave me the confidence and knowledge that I needed.
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