Digital Marketing Certificate
Enroll in our online Digital Marketing Certificate program to transform your career path today!
Begin your career in digital marketing or upgrade your skills by enrolling in our comprehensive Digital Marketing Certificate program.
Our digital marketing program covers the fundamentals of digital marketing, including choosing the best digital marketing tools and social media marketing tactics to reach a targeted demographic and enhance engagement.
Our program also ensures participants are well-versed in digital marketing strategy, equipping them with the necessary digital skills for strategic planning in this evolving landscape.
Upon completing our certificate in digital marketing, students will be confident in utilizing these digital marketing tools, preparing them to become skilled digital marketing professionals.
Is Our Digital Marketing Certificate Right for You?
You Should Apply If
Program Highlights
Discover What Makes Our Program Different
Digital Marketing Certificate Career Outcomes
$31/hour
73,700
Source: Job Bank of Canada
Is a Career in Digital Marketing Right for You?
Take the Career City College “Digital Marketing Career Training Readiness Quiz” to Find Out!
This fun quiz takes 3-minutes to complete and provides you with a personalized report! Learn your strengths, social styles, and what training and positions you’re best suited for.
Why Choose Career City College?
We Guarantee Our Resources, Guidance, And Support Until You Are Successfully And Gainfully Employed
Online Learning
One-on-One Instruction
Flexible Schedules
Job Preparedness
Financial Assistance
Accelerated Programs
*Financial assistance is available for students who qualify. To determine your eligibility, please contact our Admissions Department.
Course Overview
✔ Identify various social media platforms, their functions, their targeted audiences and engagement styles
✔ Discover the importance of a stylistic approach to content curating and writing online to market businesses successfully
✔ Strategize how to allocate budgets and delegate efforts to optimize digital marketing campaigns
✔ Implement and develop online digital marketing tools and social media strategies to create an online business presence that enhances, supports and represents the brand
✔ Develop a website considering brand recognition, business strategy and optimal user experience and engagement
✔ Enhance and monitor the success of your online digital tools through implementing search engine optimization, engagement strategies and objectively analyzing metrics
Courses
- Digital Marketing Fundamentals
This course highlights the dependence on digital marketing in business and corporate strategy. Students will become familiar with the importance of branding, the critical components of brand identity, and how to create a Unique Selling Proposition (USP). This course will also describe everyday purposes for various digital marketing channels, audiences, and reach.
- Social Media Marketing Strategies Core
Social media as a marketing tool can make or break a brand image and has rapidly become the channel of choice for companies to reach their target audience. Learn how to choose the right social media platform and how best to utilize the features offered in this course’s primary focus.
- Social Media Marketing Strategies Advanced
Select social media platforms based on how businesses can best use them to reach a targeted demographic. Learn how to implement social media strategies to create a successful social media campaign and represent a brand. Students will curate the best content for each social media channel and create and design appealing content to attract engagement and build a following.
- Strategic Web Design
Students will gain an understanding of Website design and how websites are built. They will learn newer methods to deliver and display unique and increasingly complex sites that appeal to a wide variety of demographics. Students will learn to use website templates, HTML5 programming, and WordPress. They will also build a fully functional website that showcases their talents.
- Writing for the Web Content Development
Reading online is a very different experience from reading print. Thus, even strong writers must discover how to tailor their content to the digital environment. This text will provide an in-depth look into the process of writing compelling copy, including brainstorming, outlining, drafting, and editing. Also, from white papers to eNewsletters, students will discover how to create content for various web purposes while learning to optimize it and capture the target audience’s attention. We’ll also examine video storyboarding, scripting, and how to promote content.
- Search Engine Optimization
Moving beyond basic keywords and PPC marketing, SEO examines what businesses need to do to get their content in front of their target audience. This course takes a broad view of the subject, covering more than Google incorporating SEO strategies across multiple platforms and geographic regions.
- Digital Marketing Portfolio
The digital marketing portfolio course allows students to culminate their work throughout the digital marketing course and create a presentation portfolio that will feature their work. This presentation portfolio will serve as a professional presentation tool when applying for jobs and working as a consultant with clients. It will allow the students to be creative in branding and showcase their work. It will enable students to be work-ready with a digital marketing portfolio before completing their program.
- Career Planning
This course introduces strategies for career planning, including strength analysis, resume writing, personal branding, and interview skills improvements. It allows students to strategically prepare for the next steps after completing their program.
Prerequisites
- ✔ Applicants must have completed grade 12 or equivalent or have mature student status (at least 19 years old). Applicants whose primary language is not English must also achieve a minimum of 60% on the CCC language assessment before enrolling. Program admission requirements may not be waived by the student or the institution.
Job Opportunities
A certificate in digital marketing opens doors to diverse roles, including managing online communities, executing email marketing campaigns, advising on marketing strategies, and more. Earning our certificate will make your expertise highly demanded across various industry positions.
- Social Media Community Manager: Manage online communities to enhance brand engagement and interaction.
- Marketing Assistant: Support marketing initiatives and aids in campaign execution.
- Digital Marketing Coordinator: Coordinate digital marketing strategies and campaign implementation.
- Marketing Consultant-Advertising: Provide expert advice on advertising strategies and campaigns.
- Communications Specialist: Manage internal and external communications to uphold a positive image for the organization.
- Event Marketing Specialist: Plan and execute event marketing strategies to maximize attendance and engagement.
- Media Coordinator: Coordinate media activities and ensure effective communication between the organization and the media.
- Public Relations Consultant: Advise public relations strategies and manage the organization’s reputation with the public and media
Source: Government of Canada
Program Tuition
Our Digital Marketing Certificate program is available for the following price.
Domestic Student
$8,100.00 (including GST)
International Student
$13,487.00 (including GST)
Please visit our finance page to learn more about the many options that can help fund your education.
Frequently Asked Questions
Make Informed Decisions, Clarify Any Doubts, And Ensure You Have The Best Possible Experience
Career City College is designated by the Private Training Institutions Branch (PTIB). Career City College has also been granted an Education Quality Assurance (EQA) designation, indicating our career college meets or exceeds provincial government standards for quality assurance and consumer protection. Furthermore, Career City College is a proud member of the National Association Of Career Colleges (NACC), ensuring our college meets the highest regulatory standards. These designations serve as a testament to our commitment to providing high-quality education, relevant training, and practical skills that prepare our students for successful careers.
Yes, we have a dedicated FAO team to help guide students on their financial needs. Our Career Advisors will also assist you in discovering what scholarships may be available to you based on your circumstances. Please note that financial assistance is available for students that qualify. To determine your eligibility, please contact our Admissions Department.
Yes, this program is structured for self-paced learning. However, you must adhere to the set timeline to complete the program on time. If you have any questions or need to catch up on your studies, our teachers will assist you.
Yes, you’ll need a computer to access the online courses. Additional materials are also necessary to complete the course. Please fill out the request info form to receive a comprehensive list from one of our team members.
The exact cost of the certificate can be obtained by contacting us. Please fill out the request info form, and a Career Advisor will discuss the program’s tuition details with you.
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