Digital Marketing Certificate
Take the first step towards your career in digital marketing!
Begin your career in digital marketing, or upgrade your skills, by enrolling in our Digital Marketing Certificate program.
This program covers the fundamentals of digital marketing, including how to choose the best digital marketing tools and social media platforms to reach a targeted demographic and enhance engagement.
Upon completing our certificate, students will be confident in utilizing digital marketing tools to best represent, build and develop businesses online.
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Is Our Digital Marketing Certificate Right for You?
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Program Highlights
Discover What Makes Our Program Different
Digital Marketing Certificate Career Outcomes
$24/hour
89,600
*according to the Job Bank of Canada
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Why Choose Career City College?
We guarantee our resources, guidance, and support until you are successfully and gainfully employed.
Online Learning
One-on-One Instruction
Flexible Schedules
Job Preparedness
Financial Assistance
Accelerated Programs
*Financial assistance may be available to eligible students only.
Course Overview
✔ Identify various social media platforms, their functions, their targeted audiences and engagement styles
✔ Discover the importance of a stylistic approach to content curating and writing online to successfully market businesses online
✔ Strategize how to allocate budgets and delegate efforts to optimize digital marketing campaigns
✔ Implement and develop online digital marketing tools and social media strategies to create an online business presence that enhances, supports and represents the brand
✔ Develop a website considering brand recognition, business strategy and optimal user experience and engagement
✔ Enhance and monitor the success of your online digital tools through implementing search engine optimization, engagement strategies and objectively analyzing metrics
Courses
- Digital Marketing Fundamentals
This course will highlight the dependence on digital marketing in business and corporate strategy. In this course, students will become familiar with the importance of branding, the critical components of brand identity, and how to create a Unique Selling Proposition (USP). This course will also describe common purposes for various digital marketing channels, audiences and reach.
- Social Media Marketing Strategies Core
Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course.
- Social Media Marketing Strategies Advanced
Select social media platforms based on how businesses can best use them to reach a targeted demographic. Learn how to implement social media strategies to create a successful social media campaign and represent a brand. Students will curate the best content for each social media channel and create and design appealing content to attract engagement and build a following.
- Strategic Web Design
Students will gain an understanding of Website design and how websites are built Students will learn newer methods to deliver and display unique and increasingly complex sites to appeal to a wide variety of demographics. Students will learn to use website templates, HTML5 programming and WordPress. Students will build a fully functional website that showcases their talents.
- Writing for the Web Content Development
Reading online is a very different experience from reading print. Thus, even strong writers must discover how to tailor their content for the digital environment. This text will provide an in-depth look into the process of writing compelling copy, including brainstorming, outlining, drafting, and editing. Also, from white papers to eNewsletters, students will discover how to create content for various web purposes while learning to optimize it and capture the target audience’s attention. Video storyboarding and scripting, as well as how to promote content, will also be examined.
- Search Engine Optimization
Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes a broad view of the subject covering more than Google, incorporating SEO strategies across multiple platforms and geographic regions.
- Digital Marketing Portfolio
The digital marketing portfolio course allows students to culminate their work throughout the Digital Marketing course and create a presentation portfolio that will feature their work. This presentation portfolio will serve as a professional presentation tool when applying for jobs and/or working as a consultant with clients. It will allow the students to be creative in their personal branding and showcase their work. It will allow students to be work-ready with a digital marketing portfolio before completing their program.
- Career Planning
This course introduces strategies for planning a career, including strength analysis, resume writing, personal branding and interview skills improvements. It allows students to strategically prepare for the next steps after completing their program.
Prerequisites
- ✔ Applicants must have completed grade 12 or equivalent or have mature student status (at least 19 years old). Applicants whose primary language is not English must also achieve a minimum of 60% on the CCC language assessment before enrolling. Program admission requirements may not be waived by the student or the institution.
Job Opportunities
By taking our program, you can qualify for the following positions:
✔ Social Media Administrator
✔ Marketing Assistant
✔ Marketing Coordinator
✔ Digital Marketing Coordinator
✔ Marketing Consultant-Advertising
✔ Communications Specialist
✔ Event Marketing Specialist
✔ Media Coordinator
✔ Public Relations Consultant
*Source: Government of Canada
Student Success Stories
I highly recommend Career City College. The instructors are informative, helpful, and very quick to respond if you ever have a concern or a question that needs to be answered. The courses are outlined clearly on the tasks that need to be completed. The information provided helped me grow and learn new things that will help me in my career search. Thank you to Career City College for pushing me and thank you to all the wonderful instructors and staff that helped me along the way! Just an overall positive experience!
Great staff, informative course material, this has been one of the most important moments in my re-education. Thanks to all that helped me directly and indirectly. I recommend this college for the great teaching from step one to the final step. Staff always helped when stuck or unsure of the steps to be taken. By far one of the best experiences while being educated. Thanks again to everyone! Keep up the exceptional work!
I just finished my Accounting & Bookkeeping course at Career City College. This was the best decision I have ever made. Great program!!! The instructors (specially Phillip Allums and Kerresa Wright) went above and beyond to help me during my journey, replying to my e-mails on time and calling regularly to follow up with my studies and keep me motivated. If you want to invest in your future, Career City College is the way to go. It is definitely worth every cent!!! Thank you instructors and staff!!!
Wonderful courses. Staff are very friendly and always willing to help if you are ever unsure or stuck in an area. Lots of tools provided to help you. I always had questions, and the teachers responded quickly and provided documents to help you practice as well as understand the materials more. It is also such a positive, encouraging environment. Had a really pleasant time doing studies here.
I would highly recommend this college . the teachers go above and beyond with one on one training , they go into depth on helping there students succeed in any industry. I cant thank you guys enough on the skills i now have in my industry of business. I will definitely recommend you guys to my friends and family.
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