Digital Marketing Certificate

DMC100 – Digital Marketing Fundamentals
This course highlights the dependence on digital marketing in business and corporate strategy. Students will become familiar with the importance of branding, the critical components of brand identity, and how to create a Unique Selling Proposition (USP). This course will also describe everyday purposes for various digital marketing channels, audiences, and reach.

DMC200 – Social Media Marketing Strategies Core
Social media as a marketing tool can make or break a brand image and has rapidly become the channel of choice for companies to reach their target audience. Learn how to choose the right social media platform and how best to utilize the features offered in this course’s primary focus.

DMC300 – Social Media Marketing Strategies Advanced
Select social media platforms based on how businesses can best use them to reach a targeted demographic. Learn how to implement social media strategies to create a successful social media campaign and represent a brand. Students will curate the best content for each social media channel and create and design appealing content to attract engagement and build a following.

DMC500 – Strategic Web Design
Students will gain an understanding of Website design and how websites are built. They will learn newer methods to deliver and display unique and increasingly complex sites that appeal to a wide variety of demographics. Students will learn to use website templates, HTML5 programming, and WordPress. They will also build a fully functional website that showcases their talents.

DMC510 – Writing for the Web Content DevelopmentReading online is a very different experience from reading print. Thus, even strong writers must discover how to tailor their content to the digital environment. This text will provide an in-depth look into the process of writing compelling copy, including brainstorming, outlining, drafting, and editing. Also, from white papers to eNewsletters, students will discover how to create content for various web purposes while learning to optimize it and capture the target audience’s attention. We’ll also examine video storyboarding, scripting, and how to promote content.

DMC520 – Search Engine OptimizationMoving beyond basic keywords and PPC marketing, SEO examines what businesses need to do to get their content in front of their target audience. This course takes a broad view of the subject, covering more than Google incorporating SEO strategies across multiple platforms and geographic regions.

DMC560 – Digital Marketing PortfolioThe digital marketing portfolio course allows students to culminate their work throughout the digital marketing course and create a presentation portfolio that will feature their work. This presentation portfolio will serve as a professional presentation tool when applying for jobs and working as a consultant with clients. It will allow the students to be creative in branding and showcase their work. It will enable students to be work-ready with a digital marketing portfolio before completing their program.

GEN150 – Career PlanningThis course introduces strategies for career planning, including strength analysis, resume writing, personal branding, and interview skills improvements. It allows students to strategically prepare for the next steps after completing their program.